# Week 5: Major project discovery and research
Learning Objective
By the end of this week, students will:
- Have a high-level understanding of the project objectives and Identify appropriate user-research methods to gather information for your project.
- Have an understanding of UX project planning and create one for their individual project
Class 1
- Product research: Perform product research to identify business opportunities and product requirements
- User research: Work in groups of 3s to conduct user interviews (Research notes ready before Week 6 Class 1)
Class 2
- Practice to create a UX Project Plan
- Continue working on deliverables for Product Research and User Research
# Week 5 - Required preparation for class 1
# Read
- Review MAD 9020 Week 2 slides (opens new window) - HOW DO DESIGNERS DESIGN? USER FEEDBACK
- Market Research vs. User Research — Are they the Same? (opens new window)
# Reference videos
- Focus group (opens new window)
- Contextual inquiry (opens new window)
- Case study (contextual interview) (opens new window)
- Card sorting (opens new window)
- Tree Test (opens new window)
- Cognitive walkthrough (opens new window)
# Lesson Slides
- Week 5-1a Lecture & In-class: Product Research (opens new window)
- Week 5-1b Lecture: User research deep dive, personas intro (opens new window)
# Week 5 - Required preparation for class 2
# Read
- UX project plan (opens new window)
- A Closer Look At Personas: What They Are And How They Work (Part 1) (opens new window)
- A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2) (opens new window)
# Lesson Slides
# TODO
TODO before next week
Read all the notes for Week 6 and watch the videos. This will help you answer pop-quiz questions and prepare you for the lectures and the in-class exercises.
# Assignments
For class 1:
For class 2: