Product Research

Details

We conduct product research to evaluate how a product might fit into the market, to learn what the desired characteristics might be. It helps companies to understand what the customers really want, and what is likely to succeed in the market using available technology. It can help to refine new product ideas.

For this assignment, you will get together with 3-4 students working on the same project as you are to conduct product research.

Assign a group member to research each of these topics:

1. What might the business model be?

   • Free with ads?
   • Subscription?
   • Commission?
   • Supported by donations/grants?
   • Other?

2. What competitors exist? (digital or other?)

   • How are they structured?
   • What features do they have?
   • How do they look?

3. What similar products exist? (a. service provider + b. service seeker?)

   • How are they structured?
   • What features do they have?
   • How do they look?

• Record your findings in a Word document and submit your group work
• Draft review in Week 05 Class 1
• Include name of the document, date, and author on the cover page.
• Submit as a PDF file: memberNames-ProductResearch.pdf

Reference

• Major Project Brief
• Final Project: UXD Portfolio Slide Package

Submission

WARNING

Due Thursday October 06 by 11:59pm

• Open BS LMS and go to the Activities > Assignments page.
• Go to the Product Research assignment.
• Upolad your file on the assignment page in BS LMS and click the submit button.